CLIENT: KartLift The KartLift is a durable rolling kart stand that allows the user to be able to lift their kart without needing two people. There are both electric and manual models to choose from. These stands are excellent for racers who travel alone, have a heavy kart, or those who have a young driver who can’t assist in lifting their own kart. The design theme of the ad was “Meet Your New Crew.” Both the visuals and copywriting work together to get across this theme. A singular image of the product shows the viewer that the KartLift is all you need while the products benefits are explained beneath. In order to attract more visual interest to the ad I choose to create a background graphic that would help to create an emphasis on the product image. The angled shot of the product helps to make the KartLift pop off the page. The color scheme used is similiar to the KartLift website in order to maintain consistency with existing company literature and create the most visual impact. |
